✆ +1 604 229 2964
Case Study: Consumer Solutions
The Kid's Bank
Learn how we managed to connect with more than 500,000 people in over 120,000 homes with this solution
IncentivAction took on a challenge that others preferred to decline: A bread-based snack for children product had troubles penetrating its target market.
On a supermarket aisle with more than 100 alternatives, our client's product had the highest price and little differentiation from the competition.
Reducing the price would result in alienating the current customer base, plus it would not guarantee product trials or switch users from other brands.
The challenge? Not only generate an increase in product trials but also generate repeat purchases in the long term, rooting the brand in the home. With both children and with parents.
How did IncentivAction tackle this?
